Nofa Riyadh, a Radisson Collection Resort, and Legends PR & Communications agency have formed a collaboration that will amplify the luxury retreat’s exceptional offering. As of January 2024, Nofa Resort will rely on Legends’unmatched public relations expertise, strategic communication planning, and consultation services.

Nofa Resort first launched in Riyadh in 2018 as the latest addition to the Radisson Collection, consolidating its iconic status in Saudi Arabia. To that end, Legends developed a comprehensive communications and digital approach to spearhead Nofa Resort’s promotional activities, continuing its trajectory of success and standing out in the luxury hospitality market.

In keeping with Nofa Resort’s legacy of excellence, Legends will manage the resort’s digital identity and personality by defining the resort’s voice, creating content, and monitoring ongoing engagement to unleash Nofa Resort’s potential in weaving its story through the digital landscape.

Legends’ strategy aims to increase awareness of Nofa Resort’s uniqueness as a luxury haven with its own wildlife safari park where guests can marvel at zebras, Arabian oryx, and giraffes. Campaigns will also highlight these once-in-a-lifetime experiences, besides available amenities, as attributes that set Nofa Resort apart from other leading resorts in the Kingdom.

Crowned as Saudi Arabia’s Leading Luxury Resort at the World Travel Awards for three consecutive years in 2021, 2022 and 2023, Nofa Resort called on Legends to take over its promotional mission as part of the African-themed resort’s bid to uphold its successful run over the past few years.

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Legends was created in Riyadh in late 2019. With a global team of experts, the agency provides well-crafted PR, communications, and consultancy services. Legends’ versatile skill set, including crisis management and institutional representation, engages audiences through running efficient international campaigns that have a guaranteed far-reaching impact.

For more information, please contact:

Mahmoud Aziz

Mobile: +966 54 075 9947

Email: m.aziz@Legends.sa