The qualifying event for Paris 2024 Olympics, the IWF World Weightlifting Championship in Riyadh, was promoted by Legends PR and communications agency. The event, from 4-17 September, saw 900 athletes compete from 170 countries.

The Saudi Weightlifting Federation chose Legends to carry out a four-month global media campaign for its considerable expertise in providing PR, communication, executive, and consulting services. The agency developed a communications strategy, created content targeting different audiences around the world, and monitored media reports.

Legends has carried out several major sports promotional campaigns in 2023, including cycling’s Saudi Tour in AlUla, the Riyadh Marathon, and the Core Diriyah E-Prix for electric cars.

Legends was created in Riyadh in late 2019. With a global team of experts, the agency provides well-crafted PR, communications, and consultancy services. Legends’ versatile skill set, including crisis management and institutional representation, engages audiences through running efficient international campaigns that have a guaranteed far-reaching impact.

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Legends was created in Riyadh in late 2019. With a global team of experts, the agency provides well-crafted PR, communications, and consultancy services. Legends’ versatile skill set, including crisis management and institutional representation, engages audiences through running efficient international campaigns that have a guaranteed far-reaching impact.

For more information, please contact:

Mahmoud Aziz

Cell: +966 54 075 9947

Email: m.aziz@Legends.sa